Strategy is only useful when it moves the numbers.

Challenge

Valuable content was not fully aligned with user intent, limiting relevance and discoverability.

Actions

• Improved content briefs
• Enhanced internal linking
• Updated outdated content
• Added unique value

Click trajectory

Challenge

Limited page architecture meant high-intent queries lacked useful, targeted destinations.

Actions

• Conducted structured keyword research
• Created a scalable page structure
• Designed internal linking pathways

Click trajectory

Challenge

The section offered limited registration-focused information and did not satisfy the full query journey.

Actions

• Designed new page architecture
• Integrated useful registration data
• Improved contextual navigation

Visibility trajectory